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Such is the case of Bacardi Rum, where Here Design relied on the original founding familys history to propose a set of iconic symbols and robust guidelines.
This manual by Cisco avoids this by putting their reasonings and explanations in big, colourful type that invites the reader to consume the whole thing.Browse through this manual via Ink Inc.The easyGroup Brand Manual.This is another set of brand guidelines that keep things ultra simple and extremely minimal while still communicating the foundations of the brand.Fogg Chances are that your brand is going to be applied on more than one medium, so think ahead, think of any possible or guaranteed branding applications and include them in your manual.Aeromexico, moreso than other types of companies, airlines must embrace diversity and flexibility in their brand communications.Understanding this, the Childrens Cancer Institute created a dynamic guide full of graphic style examples and useful applications.Skypes brand manual does just this, interjecting a little humour, and a colloquial and friendly tone into the explanations through instructions that are worded like Never abuse our logo, it doesnt have arms so it cant fight back (our lawyers however, are another story).By using real and easy to follow visual examples, this guide is one that makes brand consistency easy.
Barneys New York is one of the most iconic fashion retailers in the United States, and these brand guidelines do a great job of presenting that position to anyone working with the company for the first or hundredth time.
To prove why you shouldnt let your style guide go by the wayside, were going to take a look at 50 stunning and detailed examples of style guides that are sure to encourage you to begin compiling your own.Firebrand If youre looking for a sophisticated brand manual design that combines form and function, look no further than the Firebrand logo.Università della Svizzera Italiana Identity by Moving Brands.And when youre ready to put that style guide to work, trial it the fun way, by designing a branded social media graphic in Canva.With this strong style guide, Macaroni Grill makes sure its brand not only tastes but looks delicious.Have a read of it in whole via Abduzeedo.So, a detailed rundown of the colours, gradients and typesetting of your logos can save you from inconsistencies in branding in the long run.If youre looking for another example of a brand starter kit, you cant go wrong with this one.Have a look at Bosphorus approach over here.Visit Twitters branding website page right here.City of Toledo, how do you go about sourcing colors for a city brand?Such was the challenge that FIU set out to resolve with this digital ultimate spider man carnage patch style guide.A smart move on Twitters part, as their brand is applied just about everywhere over the internet, and while its not always applied in the right way, by providing the brand rules, they have a higher chance of having it presented right.In their own words, with the arc of a vintage CinemaScope and the signature Netflix red, (their) wordmark is iconic.Kate Spade Like the rest of the design industry, fashion comes with a set of high expectations.
Of course, the bigger the brand, the bigger the manual, so dont leave out any important elements to keep the manual short.